Why B Corp? Why Us?

We built MAD Wealth to be more than just another accounting and advisory firm. We exist to unlock the good in business—and that means doing things differently.

The B Corp framework gave us the structure and accountability we craved. It wasn’t about getting a shiny badge (although we do quite like the big bold ‘B’). It was about holding ourselves to the highest standards in how we serve our clients, support our team, engage with community, and care for the planet.

We didn’t just want to be good. We wanted to prove it—and improve while we were at it.

The B Impact Assessment: Our Deep Dive into Doing Better

Let’s be real—the B Impact Assessment isn’t just a tick-box exercise. It’s a full-on business health check, examining how we operate across every dimension of impact: governance, workers, community, environment, and customers.

It’s big. It’s detailed. It’s overwhelming (at times). And it’s exactly what we needed.

This process gave us the space (and the nudge) to refine our internal practices, document the things we’ve always believed in, and identify new ways to live our values in real, measurable ways.

We discovered where we were already strong—and where we could stretch further.

What We’ve Done (And What We’re Proud Of)

Honestly, there’s easy another 100 + blogs on all the things we have done in the past 18 months (which we might explore) but in a nutshell, we’ve doubled down on our commitment to :

• Reduce our environmental footprint—from going carbon positive to setting intensity-based reduction targets
• Empower people through wealth creation—through informed financial decisions that align with values and long-term goals
• Launch new initiatives that align with our sustainability goals—because innovation is part of our DNA
• Prioritise diversity, equity, inclusion & belonging—across our team, the clients we support, the suppliers we engage, and the communities we’re part of
• Build a business that walks the talk—backing up our values with policies, data, and most importantly….ACTION!

And it’s not slowing down—it’s helping us move forward with more clarity and more intention than ever!

Connection, Collaboration & the Power of Purpose-Led Community

We might be a fully virtual team, but that hasn’t stopped us from building meaningful connections with other purpose-led businesses through the B Corp community & beyond.

Whether it’s been swapping ideas, sharing stories, or celebrating progress—we’ve found our people. And it’s energising.

And our door is always open! So whether you’re already B Corp Certified, an Aspiring B Corp or just B-Curious, just say the word and we’ll ‘B’ there ?

Certified and Charging Ahead 🚀

We did it—MAD Wealth is officially B Corp Certified! 🎉

Check out our B Corp profile here 🤩

But here’s the thing: this isn’t the finish line. It’s a launchpad.

Certification is a milestone that marks our commitment, not the end of the journey. Now, with the seal in hand, we’re doubling down on what matters most—building impact-driven projects, creating meaningful change, and proving that purpose and profit can thrive together.

We’re ready to keep pushing forward—with clarity, intention, and a whole lot of MAD energy.

Let’s Build a Better Way of Doing Business—Together

Whether you’re just starting to explore purpose-led practices or you’re deep in your own impact journey—we see you & we’re cheering you on (virtually, of course).

Curious about what this could look like for your business—or how to align profit with purpose? Let’s connect.

This is a movement, and it’s also a mindset. Together, let’s keep proving that business can be bold, human, and a genuine force for good. 💪

Now It’s Your Turn

How is your business making a positive impact?

Drop your thoughts, experiences, or questions in the comments below. If this blog sparked a little inspiration, share it on social media and use the hashtag #MADforBCorp.

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